When I approached the development of the Aventon Factory Team I wanted our team to boldly stand out, without being too over the top. During my R&D stage I found that ‘Aventon’ means to ‘push on’ or ‘hitch a ride’ in Spanish, which has now become our mantra. I decided to run with the original brand colors to create a statement and strong introduction of brand recognition. It was my job to make sure our riders looked the part while traveling and competing in races and events.