While working at Easton I was given the opportunity to rebrand the wood bat line. I worked alongside the wood bat department to create a new look and feel of Easton wood bats. Competing with companies like Louisville, I had to create a competitive edge and redesign graphics and colors to better establish Easton in the wood bat world.
My approach was to eliminate the screen printing process and replace it with laser engraved graphics; and swapping the knob stamp with foil stamped leather. My goal was to use all natural products in the design process to allow the wood to speak for itself.
Working alongside my team in the wood bat department was one of the greatest experiences in my design career.