The digital world is huge, something I am learning about daily. It is a constant learning curve as something new is always right around the corner, so keeping up with trends is essential. The world of "Digital Marketing" is like a spider web of efforts that work together to create a machine of moving parts that in the end... DRIVE SALES! It's like Engineering, if you don't get it, you're not going to and you should trust those who do. It take a special mind to understand the workings of the digital world. Someone who is keen to change and understands the flow of your market (analytics), knows what your market is asking for and wants to see (social awareness) and lastly creates a pathway for your target market to and through the digital shopping experience (eccommerce).

COMMON MISTAKE...
We are BUILDING, it does not happen overnight.
Don't wait till you're out of money to invest into your sales/marketing plan

In order to first gather good insight, you must have a "usable" website. One that has been developed and created with the user and purpose in mind. Once this is done, you are able to run ads, track clicks and test your marketing efforts with real information (analytics). Information that is telling you who your market is and what they want. It is at this point that you will really see your efforts come into play. You will start connecting more and more with your customer through social efforts, seeing online traffic rates increase... which in the end (with good product at a good price point) leads to sales.

It's not rocket science... but their is a science to it.
IT TAKES PLANNING, BUDGET AND PATIENCE

SIMPLIFIED LIST OF NEEDS:
- product (CONTENT)
- sales portals (website, amazon, eBay)
- graphic assets (CONTENT)
- product/lifestyle photography (CONTENT)
- video content (CONTENT)
- social network development
- web development/tools

When you put together a plan of action and understand the needs for each of the above areas. You will then be able to approach your market with confidence. Don't skimp in one area and expect the others to correct it... everything works smooth with the gears are all working together.
It's like "Captain Planet"... WHEN OUR POWERS COMBINE!!!!!!

PUT THIS SAUCE TOGETHER AND IT WILL WORK!

Tj Mallory.